The Paradox of Choice: Why More Is Less

The Paradox of Choice: Why More Is Less

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by Barry Schwartz · 2004

The Paradox of Choice is a book by psychologist Barry Schwartz that argues that an abundance of choices can lead to anxiety, indecision, and dissatisfaction. It explores how reducing options can simplify decision-making and improve overall well-being, contrasting the behaviors of 'maximizers' and 'satisficers'.

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