
The Dip: A Little Book That Teaches You When to Quit (and When to Stick)
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by Seth Godin · 2007
The Dip is a short book by Seth Godin that explains the concept of "the dip"—a temporary setback that individuals and organizations encounter on their way to achieving success. It provides guidance on how to distinguish between a temporary obstacle worth pushing through and a dead-end situation where quitting is the best option.

