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Top-down enterprise sales
Topic
What experts have said about Top-down enterprise sales
1 statement · 1 negative
Without executive value, companies should avoid a top-down enterprise strategy.
“If you don't have executive value, meaning you cannot get an executive excited by your value proposition, then you probably shouldn't be moving up into the enterprise doing a top down strategy.”
Open the episode · How to close $100K+ enterprise deals, step by step | Jen AbelListen at 15:35
Statements are attributed to the speaker as said on the episode and reflect their view at the time, not PodLume's. They are not advice.