The Marketing of Debt: How They Get You

Work

by John B. Dinsmore · 2025

John B. Dinsmore examines how psychological biases and financial-services marketing tactics encourage people to underestimate the cost of borrowing and overestimate their ability to repay. The book discusses practices such as hidden pricing, partitioned and drip pricing, status-branded credit cards, and evidence-based ways to make better financial decisions.