Strategic Quitting

Topic

Strategic quitting is the conscious, deliberate decision to abandon a project, career path, or business venture that has reached a dead end in order to redirect resources toward more fruitful opportunities. Popularized by author Seth Godin in his book "The Dip," the concept emphasizes distinguishing between temporary, surmountable setbacks and dead-end situations where persistence is counterproductive. By quitting strategically rather than reactively, individuals and organizations can avoid the sunk cost fallacy and focus their energy on achieving high-value goals.