Start with Why

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by Simon Sinek · 2009

Start with Why: How Great Leaders Inspire Everyone to Take Action is a 2009 book by Simon Sinek. It argues that inspiring leaders and organizations begin by communicating their purpose—their “why”—before explaining how they operate or what they offer.

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1 episode featuring Start with Why

Mick Unplugged
Jesse Cole turns fan-first values into a repeatable spectacle
The conversation shows how leaders can make culture tangible by designing around customer friction, modeling values, and treating failure as discovery.
Sep 21, 2026 · 39 min

1 episode featuring Start with Why

Jesse Cole turns fan-first values into a repeatable spectacle