Social Media Economy

Topic

The social media economy, often referred to as the creator or influencer economy, is a platform-driven economic model where individuals produce content, products, or services and distribute them directly to audiences via social networks. It relies on building and maintaining digital communities, which creators monetize through advertising, brand sponsorships, subscriptions, and direct product sales. This ecosystem has reshaped traditional media, marketing, and labor dynamics by enabling decentralized, user-generated commercial activity.