Selling the Dream

Work

by Guy Kawasaki · 1992

Selling the Dream is a business and marketing book about promoting products, companies, and ideas through “everyday evangelism.” Drawing on Guy Kawasaki’s experience marketing Apple’s Macintosh, it explains how passionate advocates and customer-focused communication can help organizations build support and make a difference.

Get the book Learn more

1 episode featuring Selling the Dream

THE ED MYLETT SHOW
Persuasion turns leadership, asking, and setbacks into leverage
The episode treats influence as a learnable practice that shapes how leaders find their strengths, build trust, and expand a vision through others.
Sep 19, 2026 · 1h 39m

1 episode featuring Selling the Dream

Persuasion turns leadership, asking, and setbacks into leverage