PT
Positioning: The Battle for Your Mind
Workby Al Ries, Jack Trout · 1981
Heard in 2 episodes across 2 shows since Sep 2026
A marketing book that presents positioning as the process of establishing a distinct place for a product, brand, or company in the customer’s mind. Ries and Trout discuss how organizations can stand out in an overcrowded marketplace by focusing their message, differentiating from competitors, and using memorable associations.
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Episodes
2
across 2 shows
First heard
Sep 2026
Episodes per month
Public PodLume episodes featuring it, over the last year.
2
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| Month | Episodes |
|---|---|
| Nov 2025 | 0 |
| Dec 2025 | 0 |
| Jan 2026 | 0 |
| Feb 2026 | 0 |
| Mar 2026 | 0 |
| Apr 2026 | 0 |
| May 2026 | 0 |
| Jun 2026 | 0 |
| Jul 2026 | 0 |
| Aug 2026 | 0 |
| Sep 2026 | 2 |
| Oct 2026 | 0 |
Episodes
2 episodes featuring Positioning: The Battle for Your Mind, newest first
