
Messengers: Who We Listen to, Who We Don't, and Why
Work
by Stephen Martin, Joseph Marks · 2019
Messengers examines why people trust some speakers and dismiss others, arguing that the messenger can matter as much as—or more than—the message. Drawing on behavioral science, it explores how traits such as status, competence, warmth, vulnerability, trustworthiness, and charisma shape belief and influence in an age of misinformation.

