Ad Tech

Topic

Advertising technology, commonly known as ad tech, refers to the umbrella of software, tools, and systems used by advertisers, agencies, and publishers to buy, sell, target, and analyze digital advertising campaigns. It encompasses programmatic buying platforms, demand-side platforms (DSPs), supply-side platforms (SSPs), and data management systems that automate and optimize the delivery of online ads. By leveraging data and automation, ad tech enables brands to reach specific audiences efficiently while helping publishers monetize their digital content.