Science Friday
Science Friday

Aug 13, 2026 · 12 min

Vaccine hesitancy demands trust, not just facts

What we get wrong about vaccine hesitancy

As measles cases rise and childhood vaccine policy faces controversy, the episode examines why persuasion depends on relationships, identity, access, and trust.

3 key takeaways
  1. 1Vaccine hesitancy spans a spectrum shaped by trust, identity, relationships, access, and misinformation.
  2. 2Elisabeth Marnik’s path from a vaccine-hesitant community to immunology complicates simplistic views of scientific distrust.
  3. 3Empathy, storytelling, and patient relationships can make vaccine conversations more productive than fact-dumping alone.

Don't miss

Elisabeth Marnik explains how growing up vaccine-hesitant shaped her scientific path and her emphasis on empathy in vaccine conversations.

The brief

As proposed changes to the childhood vaccination schedule draw backlash amid rising measles cases, the episode asks what conventional vaccine messaging misses.

Immunologist Elisabeth Marnik describes growing up in a vaccine-hesitant, conservative evangelical community, then finding her way into science through college research.

Marnik argues that hesitancy is not a single ideology: trust, identity, relationships, access, and misinformation shape how people weigh vaccines.

Through the Evidence Collective, Marnik promotes evidence-based communication that uses storytelling and collaboration with clinicians, scientists, and parent influencers.

Her practical advice is deliberately patient: build safety and trust, recognize parents’ intentions, plant seeds, and accept that meaningful change takes time.

Listen to the full episode and explore every guest, topic, and moment on PodLume.

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Vaccine hesitancy demands trust, not just facts | PodLume