Sep 24, 2026 · 1h 6m
Luxury resale turns authentication and liquidity into competitive advantages
The Couple Running OC's Luxury Resale Game | On Que Style | Coffeez Ep. 318
The episode shows how a married couple built a luxury resale business around trust, fast-moving inventory, live commerce, and plans for a larger technology platform.
- 1On Q Style makes rare luxury goods more accessible while navigating boutique barriers, counterfeit risk, and uneven resale values.
- 2The business treats authentication, inventory turnover, cash flow, and security as operational necessities rather than back-office details.
- 3Instagram Live helped transform the company from a local consignment operation into a social-commerce business with ambitions beyond its store.
Don't miss
Eddie and Kirsten explain how Instagram Live grew from an experiment into a major share of On Q Style’s revenue, reshaping the company’s sales model.
The brief
Eddie and Kirsten Prosser built On Q Style around a simple gap: clients wanted rare luxury goods without the spending barriers and boutique rituals attached to them.
Their model depends on trust, but counterfeit bags, shifting trends, and security threats make every purchase an operational gamble; authentication can protect margins or expose losses.
The couple describes how unused handbags became consignment inventory, while fast turnover and attention to liquidity matter more than treating luxury goods as permanently appreciating assets.
Instagram Live changed the growth curve, turning product demonstrations and recurring shows into a major revenue channel and a training ground for new hosts.
The next ambition is larger than a Corona del Mar store: connect independent consignment businesses through technology while preserving the reputation that makes luxury resale work.
Featuring
Chanel
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