Oct 1, 2026 · 55 min
Hollywood tests AI’s promise against its creative costs
Bloomberg Tech Screentime Special
The episode shows entertainment companies moving from AI experimentation toward systems that could reshape production, ownership, and creative control.
- 1Netflix is pairing scale, live programming, advertising, and retention with selective interest in major media acquisitions.
- 2Suno and AI-native studios argue generative tools can expand creation, but licensing, attribution, and human control remain unresolved.
- 3Deepfake protection and model-distillation disputes show that AI’s commercial growth is intensifying fights over permission, safety, and ownership.
Don't miss
Mikey Shulman explains how Suno wants AI-generated music to work alongside artists while addressing voice, likeness, licensing, and labeling.
The brief
Bloomberg ScreenTime opens with the Paramount Skydance–Warner Bros. Discovery deal, framing consolidation as a test of entertainment’s next business model.
Ted Sarandos describes Netflix’s growth engine, live programming, advertising, retention, and why Warner Bros. Discovery stood out as an acquisition target.
Suno CEO Mikey Shulman presents AI music as a collaborative tool, while licensing voices, likenesses, labeling, and artist participation remain central constraints.
Promise and Luma AI make the case for hybrid, AI-native production that lowers costs without removing human artists or professional control from filmmaking.
The episode closes on the harder question: can Hollywood capture AI’s efficiency while protecting creators from deepfakes, unauthorized use, and concentrated control?
Mikey Shulman
Ted Sarandos
Suno
Walt Disney
Judge JudyListen to the full episode and explore every guest, topic, and moment on PodLume.