Sep 24, 2026 · 35 min
AI Makes Social Media Cheap—and Authenticity Scarce
AI Is Upending the Lives of People Who Do Social Media Professionally
As generative tools lower the cost of producing posts, creators and marketers must compete on judgment, trust, recognizable formats, and relationships.
- 1AI can accelerate marketing work while weakening creative judgment and morale when employers impose it indiscriminately.
- 2Authentic creators and recurring formats may gain value as generic content becomes cheaper and audiences tolerate more AI-generated entertainment.
- 3Chatbots, ambient devices, and private communities could challenge scrolling feeds, but may not solve social media’s underlying isolation.
Don't miss
The clearest strategic advice is that creators should build recurring formats and recognizable shows rather than rely on generic lifestyle posting.
The brief
At a live Los Angeles recording, Tracy Alloway and Joe Weisenthal ask Taylor Lorenz and Rachel Kaplan what generative AI changes for creators, marketers, and social platforms.
The guests argue that AI can help visualize ideas, edit images, and support SEO, but forced adoption may erode creative judgment and morale inside marketing teams.
Audiences may accept low-stakes AI entertainment, yet branded work faces a different test: visible effort can signal product quality, while personal perspective remains harder to automate.
As production gets cheaper, established creators may become more valuable for their relationships and recognizable formats; recurring shows and serialized content can outperform generic lifestyle posting.
The panel considers whether chatbots, ambient devices, and private communities will displace scrolling feeds, while warning that many alternatives could remain socially isolating.
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